Management is Everything

I blogged a while ago about a personal journey in creating MyPhoneVouchers.com and the gymnastics club that spawned me to action.  This weekend they had one of their famous sausage sizzles at bunnings.  I didn’t assist and not because MyPhoneVouches is replacing their fundraising but because I’m disallusioned with the committee and their incompetence.

If you don’t have business skills or a passion for gymanstics get off the committee.  Now I speak as a parent and someone that pays lots of fees across three gym sports.

Lets look at some fundamental truths:-

  • Parents generally are on the committee to make positive change for their child regardless of what it does to the gym’s cost structure.
  • All groups must be financially viable or be signed off by the committee that they know it’s not viable and they are willing to carry this costs.  This requires that every cost and revenue is allocated to the groups.
  • All committee members must know what the financial model is based on and how their decisions will change things.
  • Someone needs to manage the coaches in respect approving changes to class hours or when numbers change.  The goal is not to run classes at break-even but to make a profit.  10 gymnasts per group is not too many if the the coach has a leason plans taking into account individual gymnast requirements or skill level, without it is chaos.
  • Parents are your customers listen but keep in mind the financials.
  • Communicate success and failure both show something important.
  • Lets get to the failures:
    • Floor Manager that was not coaching (Add to the cost side with no revenue)
    • Keeping the “floor manager” when you got a got a head coach.  (This allowed for undermining of the purpose and well as white-anting).
    • Splittting the Boys group into two gave the coach nearly double the hours and the costs but the revenue went down.
    • No fundraising except the sausage sizzles.
    • General employee Discipline mangement.
      • No mobile Phones while working
      • Only water while working
      • No food while working
      • If you have a group you are coaching be within 5 metres of the gymansts 95% of the time
      • No sitting on the boxes and yelling across the gym.
      • If you take a group with CAP’s kids you are still to be with the gymnasts.
      • Plan for a break it you are working more than 4.5 hours as required by the employment act.

Lets look at what the club should be doing:-

Build culture

    • Organise for groups of gymnasts to be at competitions to cheer the West Coast Gymansts.  (By Organise I mean arrange transport and supervision)
    • Speak to evey parent on a one-to-one basis.  Make its a four-way meeting, Gymanst, Parents, Coach & Committee.  Ask them to get involved directly.  Ask them to commit to being a volunteer.

Financial Stability

    • Build an exact model of the business and test your assumptions
    • Test against actuals
    • Build backwards from capacity to capabilty and fill the gaps
    • Get Financial support or supporters
    • Use cheaper labour..  (if available)

Build the network

      • Know the Gymansts and their interests
      • Know the Parents and their interests
      • Know the Supporters and their interests
    • Use this network to build the brand and the business

Engage the peak bodies

    • Be the best friend of GWA
    • Be the best friend of Each person within GWA
    • Be on first name basis with GA for the parts that count
    • Be involved at the forums

 

So why didn’t I go to the Sausage Sizzle?  Because I’m too angry with the organisation at the moment.   Personally I’m not sure if I have the time or the energy to take-on duties on the committee and if I did I’m not sure I can keep my mouth shut enough to work with some of the current members.  I’m not saying it’s my way or the highway, I’m am saying that if you put the club into financial jeopody your should leave the club to competent people.

Wouldn’t it be a shame that your legacy was to destroy a 30 year old club.

What is MyPhoneVouchers?

MyPhoneVouchers.com has been a personal journey for me and started out with my local Gymnastics Club.  As with most not-for-profit groups our club is always balancing the fees that are charged for the services to it’s member and expenditure to make improve the facilities.  Generally to improve facilities we fundraise via a variety of activities.  We also fundraise to assist our gymnasts travel to competitions.

One of the most immediate fundraising activities the club under takes from time to time is the “Sausage Sizzle” in front of the local hardware chain.  Generally the activity is done by a few dedicated members which I hope to think I’m one.

During one such event two summers ago it was particularly hot 41 degree day and we had cooked 700 odd sausages in the morning.  While dripping in sweat and cursing the existence of bread roles, onions and meat bags it thought “there must be a better way!”.

This lead to a number of hair-brained schemes and plans but the plan had to have a few criteria:-

  • Should return good effort to reward for the groups
  • The product/service should be good value to the groups supporters (Fundraising targets)
  • We need to be able to build relationships between businesses the groups, the groups members and the groups supporters

Basically we wanted to create a WIN-WIN-WIN relationship

Looking around a number of Daily Deal organisations had started to appear and in my opinion caused businesses to offer deals that were unsustainable.  What we needed was a discount system that we could sell to the groups supporters for fundraising and provide advertising opportunities to the businesses.  Originally this was going only to support my Gymnastics Club and I was going to target local businesses.

We thought about a website where the supporters could print out discount vouchers.  This was un-attractive for lots of reasons.

About the same time I got an offer to upgrade my phone and the new plan from the telco included internet data as part of the base plan.  Being a IT nerd I already have a data plan but this was the moment where I decided that a mobile application was the way to go….if everyone was getting a small data plan for free we should be able to use a small portion of that to deliver the solution.

That day I purchased an IPad, a Macbook  and signed up to the the Apple Development program…the journey began.

More to come.